Posts Under Tag: Website development

Website Traffic

How to Handle Holiday Website Traffic

Expect an Increase in Holiday Website Traffic

The holiday season is fast approaching. Therefore, it is important for every e-commerce business to adequately prepare for the busy selling season. Every e-commerce business should be well prepared to handle an influx of sales as people shop for gifts and other products for the holidays. Prior to the holidays, there are certain measures and steps that you should take to enable you to attract more customers to your business and how to handle the increase in website traffic.

Use Holiday Promotions

For starters, you should schedule holiday promotions to entice and attract more traffic to your site. Offer both transactional and itemized discounts to encourage your online customers to purchase from your store. Always make sure that the discounted sales are spread out over the course of the holiday season. You should have many customer deals with set parameters to use the correct discounts at the right time. Also, keep track of what codes are active when to avoid frustrations of your customers by fine prints whenever they choose to participate in your promotions.

Display Clear Shipping Policies

Define your shipping deadlines and return policies for easy follow ups and enhance your competence. Make sure that you define and display the shipping deadlines with clarity for the seasonal delivery to avert any cases of inconveniences. Furthermore, communicate your return policies early and often to make sure that your customers are knowledgeable and well aware of your policies. Having definite timelines will enable you to have a successful sales and shipment time over the holiday season with minimal complaints.

Customer services are necessary to run a successful e-commerce business. Around the holiday season, make sure that you have a functional live chat with an agent to cater for your customers 24/7. Having a reliable and live chat with prompt responses will portray your business and products as reliable and will making the shopping experience to be enjoyable for your customers.

Check Website Bandwidth

Since the holiday season is a time crunch, not many calls may go through. Thus, when the customers have an enjoyable experience shopping on your site, it will increase your conversion rate. Advancement in technology has resulted in more people accessing the internet via their mobile devices. To tap into this huge website traffic, make your site responsive with reduced loading time.

Create a Responsive, User-Friendly Online Experience

This responsiveness makes your potential customers to have an excellent experience as they browse through your site and are more likely to make their purchases from your store. Additionally, make sure that you have defined your payment options. To stand out from your competition, strive to have more options of payments to make it easy for your customers to pay for their shopping hassle-free.

If you have any questions about how to optimize your company’s website for the holidays, contact our website and online marketing department at Inter-Quest Corp.

6 Unique Content Ideas to Boost Your Brand Credit and Authority

A brand credit and authority is a big deal, and it matters a lot. It not only helps you to create SEO signals to increase your site’s search performance, but it also increases the traffic to your site. It helps you to create the consumer good will which will lead to the conversion of prospects to real buyers. If you lack brand recognition, the following are ways to get content to boost your brand credit and authority

Use search filters to answer questions

If you are updating your tweets, run a few search for queries that could have an indication that a particular prospect has questions about your brand. Do not ignore the issues instead take a few of your minutes and answer them. This could motivate your prospects more. You will also integrate more informative information in your field.

Have a look at other websites’ content

You may not have enough content for your site, and you want to make the best out of what you post. You can have a look at several websites and gather information on how to compile informative content that can attract clients’ attention. Ensure not to copy paste it. All you need to do is get an idea of which content is best.

Look for related interests

Your target audience may have interests and may need to solve a particular problem. You can build content related to their issues and interests. If you are targeting young people and maybe musicians, you can include content about the trends of music, history of music, music genres or include the profiles of distinct music cultures. You can also get the content according to the audience’s personality. Create content that depicts their lifestyle as that will help you understand what problems they face. If you create content that reflects that you genuinely understand their life experience they are likely to share it with more people and that boosts your credit.

Outsource your content by use of audience

If you want free and reliable content to promote your brand, try utilizing the power of the audience. You can initiate a competition by calling your readers to action and ask them to submit their content. You can invite them to write reviews on your products or ask them to write anything they wish as long it has something to do with your brand. Take the best of the responses and compile and you will come up with excellent content which will improve your credit and authority for your brand.

Break up your posts

It is not always about creating more content, but using what you already have effectively. If you love writing long posts, try breaking those posts up to smaller units with niche titles. This will allow you to have better content without watering it down.

Try newsjacking

This is a more viable and accessible strategy to come up with solid content. It involves finding relevant trending topics and then using it on your website. This will require a lot of effort to get the right news story that suits your industry and more efforts to write helpful content.

To come up with the best content, do not be afraid to share. The best strategy is to come up with original information but do not be afraid to share any cool videos, or any other content you come across that is relevant to your industry.

blog post

How to Write a Great Blog Post

Writing a Great Blog Post

When you are in business, the sole aim is to make sales. It is, however, not guaranteed as generating a customer base involves understanding the customer profile (customer location, the demand, and their preferences). Blogging is no different. The blogging process also entails learning about your customers and providing them useful and entertaining information in a clear and creative way. To get started writing an effective blog post, we suggest using these tips:

Start Brainstorming Topics

The brainstorming process saves you on time when you finally decide to pen down your ideas. Choose topics that you enjoy writing about. Do not choose something that is boring to you. Writing about topics that you’re passionate about will help make the blogging process much less painful for you. Also, why not ask your customers what they would like to learn more about.

Your Content Needs to be Specific

The best way to structure the content, and to make sure that the content is specific to the topic, is by using an outline.  You can start-off with the headline (or title) and work the outline around that specific topic. Others prefer to write the whole blog post and then later breakdown the content into an outline to make sure all the key points of the topic make sense. Practice writing using both options to find out what works best for you.

Add Images

As they say, “A picture is worth a thousand words.” There is a need to incorporate images into your blog post. A good visual impression will ensure that readers’ attention is well captured. Try taking the photos yourself or you can purchase stock photos online. Remember, if you are using a photo that you’ve found online to make sure you have the rights to use it on your blog.

Don’t Forget to Edit

There is also need to perform the editing of the blog post. Editing is essential to ensure that there is creativity as a whole within the post. The editing process may also involve grammar and spelling check. Once you’ve edited the post, try having a friend or co-worker read through your work. It doesn’t hurt to have a couple sets of eyes reviewing the content.

Using these strategies will help you start writing clear and effective blog posts. If you have any questions about how to use blogging to benefit your business, contact our website and online marketing department at Inter-Quest Corp.

Google Chrome Website with SSL is more secure

Google Chrome’s New Security Standards

Google Chrome’s New Security Standards

We wanted to inform you of the upcoming changes to Google Chrome’s new security standards, set for release in January 2017. It includes new features which mark every HTTP web page that collects passwords or credit cards with a notation of [Not Secure] before the page’s URL in the address bar.

Google Chrome New Security Standards Updates

Eventually, in future updates, Chrome will mark ALL HTTP addresses as [Not Secure].

Google Chrome New Security Standards Updates

Why is this Important?

When the client accesses the CMS by going to www.domaim.com/admin, Chrome will display the [not secure] notice in the address bar as pictured above. That is b/c that page asks for their password.

Without the security certificate, the user’s credentials are being transmitted in an un-encrypted form over the Internet. That is why Chrome will start warning with the [not secure] notice.

Solution

To remove the [not secure] notice in Chrome, and to protect the user’s credentials by transmitting them encrypted, the website will need to have an SSL security certificate installed.

Inter-Quest is offering their standard SSL123 certificate for $149.95 with FREE installation (a $49.95 value) if the certificate is purchased before March 31, 2017.

Additional Benefits

Google is now giving preference to secure websites (using HTTPS) in their search rankings. That means that adding an SSL certificate not only provides security, but also better search rankings.

How to Order

Email support@interquestcorp.com to start the process of ordering your domain’s SSL. We will walk you through the steps in making your website optimized for the new security standards and help your customers feel as safe on your website as we can. If you did not purchase the domain from Inter-Quest, please have the domain name needing to be secured and the person listed as the administrator for the domain handy as we will need to contact the person to initiate the SSL purchase.

References

http://www.theverge.com/2016/9/8/12847880/chrome-warning-encryption-web-google-ssl-https
https://security.googleblog.com/2016/09/moving-towards-more-secure-web.html
https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html