Posts Under Tag: Social media

SEO Costs

How Much Should You Spend on SEO Services?

Have you thought about hiring an SEO expert to take care of writing for your company? Maybe you aren’t so well versed in SEO or even in blog writing in general or maybe you just don’t want to spend the time that it takes to come up with ideas and write them out. But if you’re not interested in doing things yourself, you’re going to have to pay someone else to do it for you, and figuring out just what you should be paying is difficult. You know you’re going to get what you pay for, but at the same time, you don’t want to spend a fortune …

A Monthly Retainer – $750 – $5,000

If you’re looking to hire just one writer that will create all of your content each month then you may want to consider putting someone on a retainer. This means that you’ll pay them a flat rate each month and they’ll create a set amount of content each month. You’re going to have even more time for other things you need to do because the writer you hire knows what needs to be done and takes care of it. You don’t need to assign projects or come up with anything yourself each month. It’s all going to be done automatically.

This type of service can be a little costly however, depending on the quality of the writer you hire, the size of your business (what you can afford) and of course how much you expect them to do for that price. Most writers on a monthly retainer will be higher quality and will provide you with excess features like analytics and reports as well as the articles.

Contracted Services – Variable and Negotiable

These types of services could include writing SEO articles, but they could also include an audit of your current position when it comes to SEO and report creation about your strengths and weaknesses. These types of services are offered by just about any SEO company or writer and you’ll be able to find out more about what you should be doing and what you are doing that’s already helping you out. If you’re not sure about what your site looks like regarding SEO, this is where you want to start.

These services, because they are varied, also have varied prices. You’ll have to work with a professional company to find out more about what is offered and how much you’ll spend for it. This is also going to depend on your business size, the service offered and the quality you’re going for.

Single Project Writing – Variable and Negotiable

If you aren’t sure about hiring a service just yet or you aren’t positive that a specific writer is going to be a good fit you cna opt for single projects. In this model you’ll hire a writer to create one or just a small number of articles that are going to give you a better understanding of their writing style, their overall quality, and their capability when it comes to working with your team. You could also hire them for an individual report or analysis or any other SEO related project one at a time.

For this type of project you’re going to spend different amounts based on the specific project and definitely based on who you hire and what you expect from them regarding the quality. You’ll want to pay attention to qualifications and to what you get to make sure you’ll have the services you need.

Hourly Consulting – $100 – $300 per hour

With these projects you’re going to have someone working directly with you to develop a plan for your SEO optimization. You’ll discuss with them what you’re looking for and what you’re hoping to achieve and they’ll make sure you understand how to get there. It’s going to cost you more, but you’re definitely going to get more specialized information and more specifically geared towards your company as well.

A How-to Guide for Creating an Awesome Social Media Strategy

When is the last time you sat down to plan your company’s social media goals? It is important to keep your social media in line with your current marketing strategy. Here are five steps to get you started?

Step 1: Align Social Media to Your Company’s Goals

To have the impact you envision, your social media needs to align with your company’s overall goals and corporate values. When designing or revamping social media campaigns, pull out for a 50,000-foot view to ensure that you aren’t just meeting your social media marketing goals, but maximizing the impact social media can have on the whole company.

Some goals that achieve this could include:

Increase Brand Awareness

 

  • Follower count for your social profiles
  • Referral traffic from social media and clicks on your social media posts
  • New leads collected through social media and conversion rate of leads

 

Media Grow Revenue

 

  • Signups or revenue from social ads

 

Boost Brand Engagement

 

  • Build a community around your social media tied to your business
  • Number of posts, likes, and comments for Facebook
  • Number of participants, tweets per participant for Twitter
  • Number of daily active users for Slack

 

Increase Mentions in the Press

 

  • Potential reach, influencers and shares about your content, includes percentage that ask about industry-related topics

 

Learn about Your Customer

 

  • How many conversations with social media customers
  • Pay attention to their suggestions or feedback for product or content improvements

 

Step 2: Break Out Goals into Tactics

Map out the specific actions needed to accomplish the goals you’ve set. Here’s are some ways to this:

  • Create a list of influencers in the target niche and approach them for sponsored posts
  • Direct message each to try to form a relationship
  • Initiate a sponsored post with 1 brand or influencer per month

 

Step 3: Prioritize your Plan

Every marketing team has limited resources. In order to be effective, you need to develop tactics and a social media marketing plan based on those tactics. So, how do you set priorities? Try Product Plan’s model which compares value vs. complexity.

  • Evaluate how much value each tactic will create for the business
  • Compare that to the effort each tactic takes, as well as the complexity
  • Prioritize by the highest value tactics with the least effort and complexity involved
  • You cannot predict exactly how much time and effort each tactic takes or the actual value proposition it will bring to the business. This is an educated guess designed to focus and redirect your efforts on an ongoing basis.

 

Step 4: Assign Tasks and set Dates for Goals

 

  • After you rank specific tactics that you plan to use to accomplish the company’s social media goals, add two items to each tactic.
  • Assign people to work on and be responsible for each tactic.
  • Set a target date for when each tactic should be accomplished.

 

Step 5: Analyze and Adapt the Plan Frequently

After you set your plan, schedule time on a regular, recurring basis, to adjust the plan and pieces in motion. Adapt your goals and tactics frequently, but smoothly. If something isn’t working or generating measurable impact, don’t get attached. Kill it and start fresh. Regular brainstorming sessions with co-workers in leadership and sales can help generate new ideas. Don’t be afraid to farm out ideas to and from entrepreneurial coworkers.

social media photo sizes

Help Guide for Cover Photos for Facebook, Twitter, Google+ and LinkedIn

Your cover photo says a lot. Whether you are showing a beautiful background of a landscape for your photography business, or you’re standing in the photo covered in paint to show off your eclectic style, your cover photo sells who you are and what you represent. It also helps if you have a business because if you have an online business, your brand will either sell people right away on your product or service, or it can instantly turn them off depending on the type cover photo that you use. That’s why if you have a social media cover photo, whether it’s for Twitter, Facebook, Google+ or LinkedIn, you want it to be the best. In this case…

Size does matter!

Use these cheat sheet tips to help you design your cover photo and to understand different types of dimensions that you’ll need for Facebook, Twitter, Google+ and LinkedIn.

Cover photo dimensions

    Facebook dimensions should ideally be 851 pixels wide by 315 pixels

    Twitter should be 1500 pixels wide by 500 pixels

    Google+ should be 1080 pixels wide by 608 pixels

    LinkedIn should be 646 pixels wide by 220 pixels

There are a lot of great reasons to have your social media photos the best that you can display and this includes having the most appealing graphics and different ways that the image will correlate onto mobile devices. Whether you are posting to Facebook, Google+, Twitter or LinkedIn, there are a lot of key tips to consider so let’s explore our cover photo dimensions more in depth and give a few pointers on placement.

Facebook

With Facebook you want colorful cover photos to be ideally about 851 X 315 pixels. Keep in mind that anything less may be stretched and most distorted on other Pages for mobile devices.

LinkedIn

For LinkedIn, your image guidelines will be ideally about 646 by 220 pixels and a maximum of 4 megabytes. Make sure you only use jpg, GIF, or png. Just be sure to test out different images to make sure they fit well and you may have to go through a couple of different sizes to ensure a good fit.

Twitter

With Twitter you want to stay in the range of about 1502 x 500 pixels and this will be a maximum of 10 megabytes for the size. Make sure your images are GIF, jpeg or png. Test your images for placement with headers.

Google+

For Google+, this is slightly limited because you’re going to have about 1080 x 608 pixels and you’re going to use jpeg, png or GIF. You also want to make sure that the maximum is not more than 20 megabytes. Marketers have tested up to 5200 by 5300 pixels but no larger than that.

Because you’re going to upload your photo as a square, your image will cut off at the edges because it’s a round picture that’s included, so make sure that you don’t cut out anything that’s pertinent in your picture.

Notes

Your social media cover photo can communicate a lot about your business and your brand. It lets people know who you are and it gives an idea of your style and your accomplishments. It also shows your finesse, as well as your products and services and serves as a segue into your business.

Finding the right photo

Depending on if this is for your personal use or a business, having a cover photo can be a combination of:

    Trying to find the right photo on your own,

    Buying a photo online and hoping that it’s the right size or

    Hiring a designer to help set up the page the way that you want

While each option comes with a price, not having the right cover photo can also come with a price because it can cost you your future business if it’s distorted, for example and you’re trying to promote your graphic design business.

Defining your audience

Other key points that you want to factor in include making sure that your voice and your pictures match the audience for the particular platform that you’re using.

With the different sizes that you need for your picture, you may be able to take one image and use it to scale appropriately based on the particular sizes that are needed. This can be beneficial if you have a quality photo, but also factor in that if you have people in the bottom right corner, for example, you may want to check to see how the images are going to correlate on the page. With Facebook, for example, because they use text in front of the images, don’t let your wording get lost behind their text. You may also want to skip the text on social media pages like these that will already include a header.

Testing different images

Test out your different cover photos and look at them from different aspects such as from your smart phone or cell phone as well as other mobile devices like a tablet to see how they come across and you can always make changes there after.

When in doubt, look at other sites, including competitors if you have a business and this should help. Good luck with your cover photos!

social media

How to Use Social Media to Increase Traffic

Social Media and Increasing Website Traffic

Technological advancements and innovations have increased the number of internet users. In the recent past, there has been an upsurge in the number of social media platforms that are gaining popularity among internet users. As more people are subscribing to various social media platforms, it presents you with an excellent opportunity to market your business via the social media. Studies have shown that effective social media marketing strategies are guaranteed to increase traffic to your site.

Fundamentals of Social Media Marketing Campaigns

Before you launch any form of social media marketing campaign, you should enlighten yourself about the fundamentals of starting and maintaining an effective campaign. Through these key components, you can build a strong and reliable campaign to serve your customers and brand hence increasing traffic to your business. First, make sure that you understand your entire target audience by reading and analyzing all the content that they upload and post on their social media platforms.

Target Audience

Through understanding the interests of your target audience, you can create content that will ignite their interest. Through getting their interest, you can manipulate them to want to learn more about your business. Your marketing campaign should always focus entirely on what your brand has to offer. Precise focusing will enable you to create an informative and concise advert that will enhance confidence in your target audience. The advert should be structured in a way that it answers all your audience’s questions and prompt them to visit your site for more information.

Be Aware of Traffic

The amount of traffic you attract depends on the level of engagement your posts achieve on social media. How you structure your posts and the share-worthiness of the content in your posts also determines the amount of traffic that is redirected to your site from the various social media platforms. It is advisable to use high conversion keywords to make sure that all your posts are in line with the current trends on social media.

Timing is Key

Proper timing is vital for your posts. Be creative to intertwine current affairs and trends with your advertisement posts on social media to avoid monotony. Do not post the same post twice as it will make you to appear incompetent and less creative. Having fresh content in your posts always will increase the interest and sustain the attention of your audience thus increasing traffic to your site. Use visual content for more engagement with your customer base.

To make your posts engaging, create contests and offer prizes to the winners thus increasing the interest of more people to your campaigns. The posts should be engaging and personable to enable your audience to associate with them on a personal level. Consistency will increase trust in your brand as you advertise only that which you can deliver. Make your posts appealing and concise with calls to action to direct the traffic to your site.

Using these strategies will enable you to have an effective, effective social media campaign. If you have any questions about how these campaigns can benefit your business, contact our website and online marketing department at Inter-Quest Corp.