Your cover photo says a lot. Whether you are showing a beautiful background of a landscape for your photography business, or you’re standing in the photo covered in paint to show off your eclectic style, your cover photo sells who you are and what you represent. It also helps if you have a business because if you have an online business, your brand will either sell people right away on your product or service, or it can instantly turn them off depending on the type cover photo that you use. That’s why if you have a social media cover photo, whether it’s for Twitter, Facebook, Google+ or LinkedIn, you want it to be the best. In this case…
Size does matter!
Use these cheat sheet tips to help you design your cover photo and to understand different types of dimensions that you’ll need for Facebook, Twitter, Google+ and LinkedIn.
Cover photo dimensions
Facebook dimensions should ideally be 851 pixels wide by 315 pixels
Twitter should be 1500 pixels wide by 500 pixels
Google+ should be 1080 pixels wide by 608 pixels
LinkedIn should be 646 pixels wide by 220 pixels
There are a lot of great reasons to have your social media photos the best that you can display and this includes having the most appealing graphics and different ways that the image will correlate onto mobile devices. Whether you are posting to Facebook, Google+, Twitter or LinkedIn, there are a lot of key tips to consider so let’s explore our cover photo dimensions more in depth and give a few pointers on placement.
With Facebook you want colorful cover photos to be ideally about 851 X 315 pixels. Keep in mind that anything less may be stretched and most distorted on other Pages for mobile devices.
For LinkedIn, your image guidelines will be ideally about 646 by 220 pixels and a maximum of 4 megabytes. Make sure you only use jpg, GIF, or png. Just be sure to test out different images to make sure they fit well and you may have to go through a couple of different sizes to ensure a good fit.
With Twitter you want to stay in the range of about 1502 x 500 pixels and this will be a maximum of 10 megabytes for the size. Make sure your images are GIF, jpeg or png. Test your images for placement with headers.
For Google+, this is slightly limited because you’re going to have about 1080 x 608 pixels and you’re going to use jpeg, png or GIF. You also want to make sure that the maximum is not more than 20 megabytes. Marketers have tested up to 5200 by 5300 pixels but no larger than that.
Because you’re going to upload your photo as a square, your image will cut off at the edges because it’s a round picture that’s included, so make sure that you don’t cut out anything that’s pertinent in your picture.
Your social media cover photo can communicate a lot about your business and your brand. It lets people know who you are and it gives an idea of your style and your accomplishments. It also shows your finesse, as well as your products and services and serves as a segue into your business.
Finding the right photo
Depending on if this is for your personal use or a business, having a cover photo can be a combination of:
Trying to find the right photo on your own,
Buying a photo online and hoping that it’s the right size or
Hiring a designer to help set up the page the way that you want
While each option comes with a price, not having the right cover photo can also come with a price because it can cost you your future business if it’s distorted, for example and you’re trying to promote your graphic design business.
Defining your audience
Other key points that you want to factor in include making sure that your voice and your pictures match the audience for the particular platform that you’re using.
With the different sizes that you need for your picture, you may be able to take one image and use it to scale appropriately based on the particular sizes that are needed. This can be beneficial if you have a quality photo, but also factor in that if you have people in the bottom right corner, for example, you may want to check to see how the images are going to correlate on the page. With Facebook, for example, because they use text in front of the images, don’t let your wording get lost behind their text. You may also want to skip the text on social media pages like these that will already include a header.
Testing different images
Test out your different cover photos and look at them from different aspects such as from your smart phone or cell phone as well as other mobile devices like a tablet to see how they come across and you can always make changes there after.
When in doubt, look at other sites, including competitors if you have a business and this should help. Good luck with your cover photos!