Posts Under Tag: Online marketing

social media photo sizes

Help Guide for Cover Photos for Facebook, Twitter, Google+ and LinkedIn

Your cover photo says a lot. Whether you are showing a beautiful background of a landscape for your photography business, or you’re standing in the photo covered in paint to show off your eclectic style, your cover photo sells who you are and what you represent. It also helps if you have a business because if you have an online business, your brand will either sell people right away on your product or service, or it can instantly turn them off depending on the type cover photo that you use. That’s why if you have a social media cover photo, whether it’s for Twitter, Facebook, Google+ or LinkedIn, you want it to be the best. In this case…

Size does matter!

Use these cheat sheet tips to help you design your cover photo and to understand different types of dimensions that you’ll need for Facebook, Twitter, Google+ and LinkedIn.

Cover photo dimensions

    Facebook dimensions should ideally be 851 pixels wide by 315 pixels

    Twitter should be 1500 pixels wide by 500 pixels

    Google+ should be 1080 pixels wide by 608 pixels

    LinkedIn should be 646 pixels wide by 220 pixels

There are a lot of great reasons to have your social media photos the best that you can display and this includes having the most appealing graphics and different ways that the image will correlate onto mobile devices. Whether you are posting to Facebook, Google+, Twitter or LinkedIn, there are a lot of key tips to consider so let’s explore our cover photo dimensions more in depth and give a few pointers on placement.

Facebook

With Facebook you want colorful cover photos to be ideally about 851 X 315 pixels. Keep in mind that anything less may be stretched and most distorted on other Pages for mobile devices.

LinkedIn

For LinkedIn, your image guidelines will be ideally about 646 by 220 pixels and a maximum of 4 megabytes. Make sure you only use jpg, GIF, or png. Just be sure to test out different images to make sure they fit well and you may have to go through a couple of different sizes to ensure a good fit.

Twitter

With Twitter you want to stay in the range of about 1502 x 500 pixels and this will be a maximum of 10 megabytes for the size. Make sure your images are GIF, jpeg or png. Test your images for placement with headers.

Google+

For Google+, this is slightly limited because you’re going to have about 1080 x 608 pixels and you’re going to use jpeg, png or GIF. You also want to make sure that the maximum is not more than 20 megabytes. Marketers have tested up to 5200 by 5300 pixels but no larger than that.

Because you’re going to upload your photo as a square, your image will cut off at the edges because it’s a round picture that’s included, so make sure that you don’t cut out anything that’s pertinent in your picture.

Notes

Your social media cover photo can communicate a lot about your business and your brand. It lets people know who you are and it gives an idea of your style and your accomplishments. It also shows your finesse, as well as your products and services and serves as a segue into your business.

Finding the right photo

Depending on if this is for your personal use or a business, having a cover photo can be a combination of:

    Trying to find the right photo on your own,

    Buying a photo online and hoping that it’s the right size or

    Hiring a designer to help set up the page the way that you want

While each option comes with a price, not having the right cover photo can also come with a price because it can cost you your future business if it’s distorted, for example and you’re trying to promote your graphic design business.

Defining your audience

Other key points that you want to factor in include making sure that your voice and your pictures match the audience for the particular platform that you’re using.

With the different sizes that you need for your picture, you may be able to take one image and use it to scale appropriately based on the particular sizes that are needed. This can be beneficial if you have a quality photo, but also factor in that if you have people in the bottom right corner, for example, you may want to check to see how the images are going to correlate on the page. With Facebook, for example, because they use text in front of the images, don’t let your wording get lost behind their text. You may also want to skip the text on social media pages like these that will already include a header.

Testing different images

Test out your different cover photos and look at them from different aspects such as from your smart phone or cell phone as well as other mobile devices like a tablet to see how they come across and you can always make changes there after.

When in doubt, look at other sites, including competitors if you have a business and this should help. Good luck with your cover photos!

social media

How to Use Social Media to Increase Traffic

Social Media and Increasing Website Traffic

Technological advancements and innovations have increased the number of internet users. In the recent past, there has been an upsurge in the number of social media platforms that are gaining popularity among internet users. As more people are subscribing to various social media platforms, it presents you with an excellent opportunity to market your business via the social media. Studies have shown that effective social media marketing strategies are guaranteed to increase traffic to your site.

Fundamentals of Social Media Marketing Campaigns

Before you launch any form of social media marketing campaign, you should enlighten yourself about the fundamentals of starting and maintaining an effective campaign. Through these key components, you can build a strong and reliable campaign to serve your customers and brand hence increasing traffic to your business. First, make sure that you understand your entire target audience by reading and analyzing all the content that they upload and post on their social media platforms.

Target Audience

Through understanding the interests of your target audience, you can create content that will ignite their interest. Through getting their interest, you can manipulate them to want to learn more about your business. Your marketing campaign should always focus entirely on what your brand has to offer. Precise focusing will enable you to create an informative and concise advert that will enhance confidence in your target audience. The advert should be structured in a way that it answers all your audience’s questions and prompt them to visit your site for more information.

Be Aware of Traffic

The amount of traffic you attract depends on the level of engagement your posts achieve on social media. How you structure your posts and the share-worthiness of the content in your posts also determines the amount of traffic that is redirected to your site from the various social media platforms. It is advisable to use high conversion keywords to make sure that all your posts are in line with the current trends on social media.

Timing is Key

Proper timing is vital for your posts. Be creative to intertwine current affairs and trends with your advertisement posts on social media to avoid monotony. Do not post the same post twice as it will make you to appear incompetent and less creative. Having fresh content in your posts always will increase the interest and sustain the attention of your audience thus increasing traffic to your site. Use visual content for more engagement with your customer base.

To make your posts engaging, create contests and offer prizes to the winners thus increasing the interest of more people to your campaigns. The posts should be engaging and personable to enable your audience to associate with them on a personal level. Consistency will increase trust in your brand as you advertise only that which you can deliver. Make your posts appealing and concise with calls to action to direct the traffic to your site.

Using these strategies will enable you to have an effective, effective social media campaign. If you have any questions about how these campaigns can benefit your business, contact our website and online marketing department at Inter-Quest Corp.

6 Unique Content Ideas to Boost Your Brand Credit and Authority

A brand credit and authority is a big deal, and it matters a lot. It not only helps you to create SEO signals to increase your site’s search performance, but it also increases the traffic to your site. It helps you to create the consumer good will which will lead to the conversion of prospects to real buyers. If you lack brand recognition, the following are ways to get content to boost your brand credit and authority

Use search filters to answer questions

If you are updating your tweets, run a few search for queries that could have an indication that a particular prospect has questions about your brand. Do not ignore the issues instead take a few of your minutes and answer them. This could motivate your prospects more. You will also integrate more informative information in your field.

Have a look at other websites’ content

You may not have enough content for your site, and you want to make the best out of what you post. You can have a look at several websites and gather information on how to compile informative content that can attract clients’ attention. Ensure not to copy paste it. All you need to do is get an idea of which content is best.

Look for related interests

Your target audience may have interests and may need to solve a particular problem. You can build content related to their issues and interests. If you are targeting young people and maybe musicians, you can include content about the trends of music, history of music, music genres or include the profiles of distinct music cultures. You can also get the content according to the audience’s personality. Create content that depicts their lifestyle as that will help you understand what problems they face. If you create content that reflects that you genuinely understand their life experience they are likely to share it with more people and that boosts your credit.

Outsource your content by use of audience

If you want free and reliable content to promote your brand, try utilizing the power of the audience. You can initiate a competition by calling your readers to action and ask them to submit their content. You can invite them to write reviews on your products or ask them to write anything they wish as long it has something to do with your brand. Take the best of the responses and compile and you will come up with excellent content which will improve your credit and authority for your brand.

Break up your posts

It is not always about creating more content, but using what you already have effectively. If you love writing long posts, try breaking those posts up to smaller units with niche titles. This will allow you to have better content without watering it down.

Try newsjacking

This is a more viable and accessible strategy to come up with solid content. It involves finding relevant trending topics and then using it on your website. This will require a lot of effort to get the right news story that suits your industry and more efforts to write helpful content.

To come up with the best content, do not be afraid to share. The best strategy is to come up with original information but do not be afraid to share any cool videos, or any other content you come across that is relevant to your industry.

blog post

How to Write a Great Blog Post

Writing a Great Blog Post

When you are in business, the sole aim is to make sales. It is, however, not guaranteed as generating a customer base involves understanding the customer profile (customer location, the demand, and their preferences). Blogging is no different. The blogging process also entails learning about your customers and providing them useful and entertaining information in a clear and creative way. To get started writing an effective blog post, we suggest using these tips:

Start Brainstorming Topics

The brainstorming process saves you on time when you finally decide to pen down your ideas. Choose topics that you enjoy writing about. Do not choose something that is boring to you. Writing about topics that you’re passionate about will help make the blogging process much less painful for you. Also, why not ask your customers what they would like to learn more about.

Your Content Needs to be Specific

The best way to structure the content, and to make sure that the content is specific to the topic, is by using an outline.  You can start-off with the headline (or title) and work the outline around that specific topic. Others prefer to write the whole blog post and then later breakdown the content into an outline to make sure all the key points of the topic make sense. Practice writing using both options to find out what works best for you.

Add Images

As they say, “A picture is worth a thousand words.” There is a need to incorporate images into your blog post. A good visual impression will ensure that readers’ attention is well captured. Try taking the photos yourself or you can purchase stock photos online. Remember, if you are using a photo that you’ve found online to make sure you have the rights to use it on your blog.

Don’t Forget to Edit

There is also need to perform the editing of the blog post. Editing is essential to ensure that there is creativity as a whole within the post. The editing process may also involve grammar and spelling check. Once you’ve edited the post, try having a friend or co-worker read through your work. It doesn’t hurt to have a couple sets of eyes reviewing the content.

Using these strategies will help you start writing clear and effective blog posts. If you have any questions about how to use blogging to benefit your business, contact our website and online marketing department at Inter-Quest Corp.