Posts Under Tag: Online marketing

A How-to Guide for Creating an Awesome Social Media Strategy

When is the last time you sat down to plan your company’s social media goals? It is important to keep your social media in line with your current marketing strategy. Here are five steps to get you started?

Step 1: Align Social Media to Your Company’s Goals

To have the impact you envision, your social media needs to align with your company’s overall goals and corporate values. When designing or revamping social media campaigns, pull out for a 50,000-foot view to ensure that you aren’t just meeting your social media marketing goals, but maximizing the impact social media can have on the whole company.

Some goals that achieve this could include:

Increase Brand Awareness


  • Follower count for your social profiles
  • Referral traffic from social media and clicks on your social media posts
  • New leads collected through social media and conversion rate of leads


Media Grow Revenue


  • Signups or revenue from social ads


Boost Brand Engagement


  • Build a community around your social media tied to your business
  • Number of posts, likes, and comments for Facebook
  • Number of participants, tweets per participant for Twitter
  • Number of daily active users for Slack


Increase Mentions in the Press


  • Potential reach, influencers and shares about your content, includes percentage that ask about industry-related topics


Learn about Your Customer


  • How many conversations with social media customers
  • Pay attention to their suggestions or feedback for product or content improvements


Step 2: Break Out Goals into Tactics

Map out the specific actions needed to accomplish the goals you’ve set. Here’s are some ways to this:

  • Create a list of influencers in the target niche and approach them for sponsored posts
  • Direct message each to try to form a relationship
  • Initiate a sponsored post with 1 brand or influencer per month


Step 3: Prioritize your Plan

Every marketing team has limited resources. In order to be effective, you need to develop tactics and a social media marketing plan based on those tactics. So, how do you set priorities? Try Product Plan’s model which compares value vs. complexity.

  • Evaluate how much value each tactic will create for the business
  • Compare that to the effort each tactic takes, as well as the complexity
  • Prioritize by the highest value tactics with the least effort and complexity involved
  • You cannot predict exactly how much time and effort each tactic takes or the actual value proposition it will bring to the business. This is an educated guess designed to focus and redirect your efforts on an ongoing basis.


Step 4: Assign Tasks and set Dates for Goals


  • After you rank specific tactics that you plan to use to accomplish the company’s social media goals, add two items to each tactic.
  • Assign people to work on and be responsible for each tactic.
  • Set a target date for when each tactic should be accomplished.


Step 5: Analyze and Adapt the Plan Frequently

After you set your plan, schedule time on a regular, recurring basis, to adjust the plan and pieces in motion. Adapt your goals and tactics frequently, but smoothly. If something isn’t working or generating measurable impact, don’t get attached. Kill it and start fresh. Regular brainstorming sessions with co-workers in leadership and sales can help generate new ideas. Don’t be afraid to farm out ideas to and from entrepreneurial coworkers.

Website Traffic

How to Handle Holiday Website Traffic

Expect an Increase in Holiday Website Traffic

The holiday season is fast approaching. Therefore, it is important for every e-commerce business to adequately prepare for the busy selling season. Every e-commerce business should be well prepared to handle an influx of sales as people shop for gifts and other products for the holidays. Prior to the holidays, there are certain measures and steps that you should take to enable you to attract more customers to your business and how to handle the increase in website traffic.

Use Holiday Promotions

For starters, you should schedule holiday promotions to entice and attract more traffic to your site. Offer both transactional and itemized discounts to encourage your online customers to purchase from your store. Always make sure that the discounted sales are spread out over the course of the holiday season. You should have many customer deals with set parameters to use the correct discounts at the right time. Also, keep track of what codes are active when to avoid frustrations of your customers by fine prints whenever they choose to participate in your promotions.

Display Clear Shipping Policies

Define your shipping deadlines and return policies for easy follow ups and enhance your competence. Make sure that you define and display the shipping deadlines with clarity for the seasonal delivery to avert any cases of inconveniences. Furthermore, communicate your return policies early and often to make sure that your customers are knowledgeable and well aware of your policies. Having definite timelines will enable you to have a successful sales and shipment time over the holiday season with minimal complaints.

Customer services are necessary to run a successful e-commerce business. Around the holiday season, make sure that you have a functional live chat with an agent to cater for your customers 24/7. Having a reliable and live chat with prompt responses will portray your business and products as reliable and will making the shopping experience to be enjoyable for your customers.

Check Website Bandwidth

Since the holiday season is a time crunch, not many calls may go through. Thus, when the customers have an enjoyable experience shopping on your site, it will increase your conversion rate. Advancement in technology has resulted in more people accessing the internet via their mobile devices. To tap into this huge website traffic, make your site responsive with reduced loading time.

Create a Responsive, User-Friendly Online Experience

This responsiveness makes your potential customers to have an excellent experience as they browse through your site and are more likely to make their purchases from your store. Additionally, make sure that you have defined your payment options. To stand out from your competition, strive to have more options of payments to make it easy for your customers to pay for their shopping hassle-free.

If you have any questions about how to optimize your company’s website for the holidays, contact our website and online marketing department at Inter-Quest Corp.

email marketing

How to Effectively Use Email Marketing During the Holiday Seasons

Importance of Email Marketing

Technological advancement has revolutionized the ways businesses are currently operated and managed. Through the inception of the internet, digital marketing has gained popularity due to its cost effectiveness and simplicity. One of the main digital marketing strategies is email marketing. During the holiday season, marketing and sales increase rapidly. As you compete to increase your sales during the holidays, customers receive a load of emails marketing different products and services.

With the increased number of marketing emails, it is easy for your emails to be deleted or go unread due to the commercial email monotony bombarded on your customers. Nonetheless, there are certain strategies that you may use to make your email marketing campaign effective during the holiday season. Having successful holiday marketing is a resultant of efficient planning for your specific audience. Also, you should prepare well ahead of time and optimize your email messages while simultaneously considering your industry’s best practices.

Create Targeted Customer Email Lists

To increase your efficiency, always know your entire customer base. Make sure that you know what motivates them and how you can reach them easily without becoming a nuisance through the delivery of effective emails. It is advisable to strive and go beyond sending the basic marketing messages. During the holiday seasons, there are those shoppers who buy ahead of time while others are last-minute shoppers. Segment your contact list into smaller groups to enable you to create more personalized messages that will engage your customers extensively.

Make Messages Interactive

Always make sure that your emails are interactive and once your customer buys from your store send a follow-up message thanking them and inquiring whether they are satisfied with your products and services. The interaction will increase your sales through referrals and positive reviews as well as feedback. Always make sure that your email is perfect in structure and concise enough for easy comprehension of the main subject by your customers.

Write Clear and Concise Subject Lines

The subject line of your marketing email should be short enough and appealing to catch the attention of your subscribers. Keep your length of text significantly short and convincing. Also, make sure there is a vivid call to action to enable your subscribers to act efficiently on your message. Your email should stand out from the rest to increase your conversion rate thus exponentially increasing your sales. Offer discounts and prizes to motivate the customers to make purchases from your business.

Utilize Scheduling Features

Schedule your messages ahead of time and create the messages in advance. You can set up an auto-responder series and choose the right sending frequency to enable your email marketing campaign to perform automatically. Since you will need to send many periodical marketing emails during the holiday season, the automatic responder series comes in handy saving you a lot of time.

Using these strategies will enable you to have an effective, efficient and reliable email marketing campaign during the holiday seasons. If you have any questions about how to create an effective email marketing campaign, contact our website and online marketing department at Inter-Quest Corp.

Common Mistakes People Make When Buying Digital Signage

A TV set and a digital signage look the same, and people face problems when buying them. Although the two devices are similar in appearance, they are very different, but many people are unaware of the existing differences. When it comes to installing your TV at home, the process is easy and does not require expert knowledge to do it.

Buying digital signage requires you to know the most crucial aspect of the system. The system requires special hardware and software and the right people for the installation. After the installation, you may require the experts to maintain and service the equipment. Success with your digital signage depends on how well you get prepared. The following are some of the mistakes people make when buying digital signage.

Limited budgets

Many people, when buying digital signage, limit their budgets to the purchase price only. They fail to include the cost of upgrades, training, and hardware replacements. It is important to consider all possible requirements and plan for them adequately. Do not fail to consider the need for technical support which will become necessary at some point. It is advisable to have a budget to cover the requirements for 18 – 24 months.

Ignoring expansion

Think about your future requirements and get ready for them. Your system should be flexible to accommodate any adjustments you may have in future. When you start using your system, you will most likely have extra demand for it if successful. You need to consider how to accommodate growth smoothly in the system.

Dependence on one individual to do everything

Some people host their digital signage software on one computer, an arrangement which limits its accessibility by other people. To avoid problems get an option such as web hosting, that allows access by more than one person. It will save you a lot of problems if you have many people accessing the software simultaneously.

Failure to involve users in the purchase process

Involving the intended users of your system before making the purchase is imperative. They will offer their suggestions on the features they would like to have on the system to make their work easier. Involving the users makes you look at the system from different perspectives.

Too much focus on hardware

As much as hardware is important, your focus when purchasing digital signage should be on the software. The users will use the software for their operations; therefore, the hardware should be selected by considering the software.

Failure to conduct network survey

You do not want to have disappointments with your new system. Your clients have faith in your system and will not start looking for weaknesses in it. Before getting started with the system, invite an IT expert to conduct a survey. The survey reveals any defects in the system in good time allowing you a chance to correct them before you start operations.

Digital signage is different from a TV set in terms of usage and installation. You need to get enough information about it to avoid having problems with your digital signage system. It is more expensive than a TV set and requires experts to assist with installation and maintenance. Before buying a system, involve all the users so that you can have the necessary features on board. Missing an important feature may affect your operations later.