Posts Under Tag: Online marketing

Defend your company brand

Defend Your Company Brand

Company branding is crafting an image or identity of a product, company, service or a person in the public’s eye such that when the name is mentioned it brings out a particular emotion or feeling

Most online marketing firms’ stabs are neither competent nor effective. That is because they do not have a tactical basis on which to find a footing. Expressly, their promotion and other marketplace communications do not conform to a reliable brand approach–a strategy that will elucidate the “only thing” that makes their proffering different or better or more pertinent than the competition.

To be a more effectual online marketing business, you require first discover your brand, and then determine the perfect way in which clients and prospects perceive your organization.

The Importance of Brand Consistency

Brand consistency ensures that both your messaging and image branding are evidently and continuously applied to all the communication channels. Also that it is logical, sturdy, dependable branding buttresses your identity and impels positive response and trust.

Constant use of your brand colors, logo, and key messaging across all the communication channels is imperative and will aid to strengthen your brand distinctiveness. However, it does not mean that each of your communications have to look similar, far from it, but it does indicate that you must endeavor for visual consistency. Ensure that you adhere to a number of standards, for example, your visual style, color palette, the spacing of your log, and font and size.

Take into consideration your brand is not for everybody. It is anticipated to be effectual with only a particular section of the marketplace. This is the group who value what your business does, produces, delivers, and so forth. These individuals will sit up and focus on of companies that value constancy. They mind about the assurances your brand presents to them. They make purchasing decisions on a daily basis based on their insights of brand superiority. For these grounds and more, it is unproblematic to compare the impact of brand consistency.

So, defend your company brand. Put in motion a formation for keeping it consistent and sharp. Value what it symbolizes for your business. Technically speaking company branding image is essentially the manner in which a company presents its face to the globe. Have various (although similar and consistent) online marketing versions of your brand image so that you can maximize the impact of your brand.

25 Must Haves for Your Website

25 Things Your Website Must Have

While many businesses are being conducted online, about half of small firms do not have websites. Failing to have your business available online limits growth prospects. Many consumers today use online resources for their shopping. It is important to consider website development for your business so as to tap in the potential available online.

Developing a website is crucial for any business today, but some business owners ignore it because they do not understand what to do. Website development need not be costly or intimidating. A website needs to have a particular goal to achieve, and the following are some of the basic things necessary for any website. The requirements can be grouped into five main categories.

Contact information

Phone number – The phone number is necessary for your customers to reach you yet more than a quarter of websites do not have a phone number. The phone number should be placed where it is easily visible.

Email address – Avoid using free emails. People visiting your site will attach more credibility to an email address with the web address of your business.

Hours of operation – Let prospective customers know when you are open for business. The time for this can be indicated at the top or bottom of the page with clear visibility.

Location – Provide directions to your shop so people can physically find it with ease.

Map – Include details of your location and a map for guidance. Both physical and mailing addresses should be included.

Adding the map – The process of adding a map is easy using Google maps.

Shop front photo – A photo of your shop front will confirm the existence of the business.

Social media link – It is important for your business to have a presence on social media as this is what many customer prospects expect. The URL used on social media should not differ from your business name.

Contact form – Ensure a contact form with enough details about the customers’ quest so that you can respond to it.

Company information

‘About us’ page – This page tells your customers about your business and what you can do for them. A brief history of the business capturing the main milestones.

Owner and key personnel – This helps in creating trust among customers if they decide to do business with you.

Links to professional organizations you work with – If your business is a member of any professional bodies, provide links to their sites as it helps improve your credibility.

Photos of your work – Post a few photos showing what you do.

A page dedicated to your products or services – This page informs customers of what you do in more details.

Links to affiliate ventures – If you are affiliated with any businesses provide the links to their websites.

Marketing essentials

Design a Logo – A logo is crucial for your business as it will act as the mark of identity for your customers.

Customer testimonials – Let any good reviews about your business be available on your websites. Negative comments might help especially if you responded to the issue of concern to the satisfaction of the aggrieved customer.

Call to action – The main aim of creating responsive websites is to make sales. Therefore, do not let the opportunity to ask the visitors to buy your goods or services pass.

Offer incentives – Consumers may require some promotion for them to take action. Responsive websites offer incentives for the customer to call or visit you and place an order.

Email sign-up form – Create an email sign up form to use in your email marketing strategy. This is one of the methods commonly used by small businesses. Any website developer can easily include the form on your site.

Basic SEO

Every page of your site to have unique title tags – These tags provide a hint of the information contained on your web pages.

Meta Description – This is a further description of your web pages intended to prompt people to go ahead and visit web pages.

Professional website

An easy to remember web address – If it is hard to get a web address with your business name, you can settle for something close. Ensure the hosting of your website is done in a manner that will reduce problems.

Fast loading pages – Many Internet users are not too patient and will move on to other sites if your website takes too long to load. Therefore, you should make sure your pages load very fast.

Design it for use on mobile devices – Most people access the Internet on their mobile devices. It is crucial to make your website mobile device friendly.

This list is not exhaustive and can go on and on, but these are the basic steps to get you on the way to making your responsive website to attract customers.

SEO Costs

How Much Should You Spend on SEO Services?

Have you thought about hiring an SEO expert to take care of writing for your company? Maybe you aren’t so well versed in SEO or even in blog writing in general or maybe you just don’t want to spend the time that it takes to come up with ideas and write them out. But if you’re not interested in doing things yourself, you’re going to have to pay someone else to do it for you, and figuring out just what you should be paying is difficult. You know you’re going to get what you pay for, but at the same time, you don’t want to spend a fortune …

A Monthly Retainer – $750 – $5,000

If you’re looking to hire just one writer that will create all of your content each month then you may want to consider putting someone on a retainer. This means that you’ll pay them a flat rate each month and they’ll create a set amount of content each month. You’re going to have even more time for other things you need to do because the writer you hire knows what needs to be done and takes care of it. You don’t need to assign projects or come up with anything yourself each month. It’s all going to be done automatically.

This type of service can be a little costly however, depending on the quality of the writer you hire, the size of your business (what you can afford) and of course how much you expect them to do for that price. Most writers on a monthly retainer will be higher quality and will provide you with excess features like analytics and reports as well as the articles.

Contracted Services – Variable and Negotiable

These types of services could include writing SEO articles, but they could also include an audit of your current position when it comes to SEO and report creation about your strengths and weaknesses. These types of services are offered by just about any SEO company or writer and you’ll be able to find out more about what you should be doing and what you are doing that’s already helping you out. If you’re not sure about what your site looks like regarding SEO, this is where you want to start.

These services, because they are varied, also have varied prices. You’ll have to work with a professional company to find out more about what is offered and how much you’ll spend for it. This is also going to depend on your business size, the service offered and the quality you’re going for.

Single Project Writing – Variable and Negotiable

If you aren’t sure about hiring a service just yet or you aren’t positive that a specific writer is going to be a good fit you cna opt for single projects. In this model you’ll hire a writer to create one or just a small number of articles that are going to give you a better understanding of their writing style, their overall quality, and their capability when it comes to working with your team. You could also hire them for an individual report or analysis or any other SEO related project one at a time.

For this type of project you’re going to spend different amounts based on the specific project and definitely based on who you hire and what you expect from them regarding the quality. You’ll want to pay attention to qualifications and to what you get to make sure you’ll have the services you need.

Hourly Consulting – $100 – $300 per hour

With these projects you’re going to have someone working directly with you to develop a plan for your SEO optimization. You’ll discuss with them what you’re looking for and what you’re hoping to achieve and they’ll make sure you understand how to get there. It’s going to cost you more, but you’re definitely going to get more specialized information and more specifically geared towards your company as well.

Digital Signage Content Tips

12 Tips for Dynamic Digital Signage Content

Digital signage is a specialized type of sliver casting where videos are displayed in public for informational or marketing purposes. The market is expected to grow as businesses realize the impact it has. However, you need to have great content for you to get the results you want. Here are tips for great digital signage content.

  • The content should be more than a sales pitch. Instead, it should inform the buyer the solution being provided by the goods and services. You can advertise more using digital signage, but marketers should be careful not to turn it into an animated version of their brochure.
  • Depending on the environment, you can enhance the adverts by integrating them with news and informational programming. The approach can be effective in places customers spend time waiting for a service, for instance, the waiting lobby at a doctor’s place, hotel lobby, and other checkout places.
  • The advertisement can be made more appealing by having a full motion video supporting the text. The use of full motion videos is guaranteed to invoke human emotion compared to using animated objects. Marketers will have the ability to reach out to the buyers’ feelings, and this will have a huge impact since the buyer will pay more attention to the message.
  • Keep the design of the signage simple. The signage should engage the audience and reinforce your brand. Putting too many details will make it look like it is full of clutter and buyers will not pay attention to it.
  • Use content you already have on different platforms. It will make it easier for you to update your signage and makes it easier for content managers to generate new content.
  • Maximize on training opportunities to help learn new ways of optimizing your system. You can maximize on your investment by taking advantage of training opportunities, system updates, and webinars that will increase your knowledge and skill in optimizing the digital signage system.
  • Ensure the content you use is relevant. The content should constantly be updated for the buyer to be interested.
  • The content used should prompt a call to action response from the buyer. The call to action will direct the viewer to respond to your message.
  • Buyers like being recognized. The content should recognize the viewer for responding. The viewer will be encouraged to view and respond to the message since they know they will get something out of it.
  • The content used should be dynamic and change regularly. It should reflect real-time information and have the ability to change without the need of having manual intervention.
  • Even with the call to action, viewers need to see content that is more engaging. If they can interact with the system and have some form of control over the content, they are more likely to pay attention to the message.
  • New information should be added periodically to keep the customers’ attention focused on the message. Content that stays the same for too long does not attract viewers and will not reflect well on the brand.


Digital signage continues evolving and is replacing other forms of advertisements. Businesses that want to get ahead should embrace the new technology and use these tips to optimize it. It will prove to be beneficial to the business and will increase their market reach.