Posts Under Tag: Digital signage

Digital Signage: The New Banking Experience

The use of digital signage is an exciting, innovative marketing technique for the 21st century. In recent years, digital signage has exploded in popularity in the financial industry, as well as across many other industries. Digital signage is a great choice for modern financial institutions and lets your customers know you’re ready to embrace the future.

What is digital signage?

Instead of relying on outdated techniques such as writing on a white board or hanging cardboard signs, companies are turning to the modern approach of digital signage. Digital signage utilizes technology such as LCD or LED monitors to convey your company’s message to customers. Financial institutions are using digital signage in many ways, such as displaying ever-changing interest rates or advertising different types of loans.

Monitors for digital signage come in many shapes and sizes. Displays can be only inches wide and imbedded into an ATM machine, or the size of the entire wall of a room. With all these excellent options, it’s clear that digital signage is the future of advertising in banking.

Digital signage can increase deposits.

Banking customers have a lot more options today than they did in the past. The internet allows consumers to find a bank that suits their unique needs. It also allows customers to cash checks and manage accounts without visiting a physical branch. There are fewer reasons than ever for customers to visit a physical branch of your financial institution, so when they make an appearance you want to leave a lasting impression with digital signage.

In banking, one of the main goals is to encourage customers to make deposits. Ideally your customers will choose your financial institution for their direct deposits for work, and they’ll also choose to cash personal checks there as well. Digital signage can encourage customers to deposit money into your bank and make them aware of all the benefits your institution has to offer.

When consumers are looking for the best interest rates on a checking or savings account, they’re going to be influenced by digital signage. Digital signage can be used to display your best interest rates, as well as the benefits customers will gain from making a deposit to your bank. This can increase the future rate of deposits and ensure that customers will want to come back.

Digital signage can increase sales of financial products.

By displaying all the financial products your financial institution has to offer on digital signage, sales will greatly increase over time. Customers will be exposed to ever-changing information that will make them aware of all the enticing financial products offered by your bank.

Customers will be able to look at their options in new and exciting ways. Instead of reading boring text about a mortgage, they’ll see a young couple walking into their first house for the first time. Digital signage allows consumers to receive positive reinforcement from stimulating images as well as through text. It’s a much different approach than the text-based advertising of the past.

Many consumers will respond differently to a stimulating image than they would to a dull frame of text. Digital signage gives your financial institution the opportunity to reach consumers in ways that were not possible in previous years.

Digital signage can reduce staffing needs for your financial institution.

Traditional bank tellers used to be a cornerstone of any financial institution. However, the future of banking lies in digital transactions. Digital signage with touch screen features can be used by your institution to take the place of a traditional teller. This can reduce the number of people you need to hire for teller positions, and allow currently employed tellers to focus on other tasks when they otherwise would have been assisting a customer.

Furthermore, since interest rates in banking can change by the day, it can be a tedious job for employees to constantly keep the rates updated for customers to view. Digital signage eliminates the need to send an employee to adjust a whiteboard or traditional sign every single day with new interest rates. It’s much easier to update rates on digital signage, and it also prevents errors that can occur when an employee writes the wrong number or forgets to update the daily changes.

Digital signage can lower training costs.

Digital signage is an excellent way to convey messages to employees. It can be used to communicate messages from corporate to employees who would otherwise not have contact with them. Because of limited access to company email, many employees have no way to receive messages from corporate and are not aware of important company news and events. Digital signage at your financial institution in view of the employees can solve these issues and prevent the need to retrain employees or constantly remind them of company policy or philosophy. This can save your company a lot of money in the long run because of increased productivity.

Digital signage allows your employees to receive training without sending someone from corporate to each separate branch. Since the policies of banking are always changing, many companies find themselves sending people across long distances to train employees at satellite branches. Digital signage allows your company to conduct training in a digital space with no need to pay expensive travel costs or send anyone out of the corporate office. This can end up saving your company a substantial amount of money over the course of the year.

Digital signage can increase customer satisfaction.

Most people have a difficult time connecting with impersonal messages on traditional signs. For example, a whiteboard displaying interest rates may come across as cold and empty. Thankfully, digital signage offers a dramatically increased opportunity to connect with customers and advertise a product.

Digital signage allows financial institutions to form an emotional connection with their customers. People like them can be used in ads which makes the message a lot easier to relate to. It’s much easier for a customer to feel a connection with a couple their own age buying their first house and smiling rather than a cold, emotionally distant sign with mortgage rates on it. Customers will feel more confident about their financial decisions, and in turn they’ll have increased satisfaction. It also may be easier for them to select the product that is best for them.

Digital signage can also be used to convey important messages to customers. For example, it can be used to let banking customers know how much longer they have to wait for a service. If they’re waiting in line for a teller or waiting to talk to a consultant about a loan, they may get impatient. If customers have no idea how much longer they have to wait they can get very frustrated. However, digital signage can eliminate the uncertainty and let customers know exactly how much longer they have to wait. This will lead to increased satisfaction, and make customers feel more confident about choosing your financial institution.

Using digital signage can lead to strengthened brand loyalty in customers.

Digital signage provides a great opportunity to connect with customers and build a sense of brand loyalty. It allows your financial institution to feel less like a distant corporate entity and more like a local bank. Your banking location can display topics of local interest on digital signage. You’ll be able to regularly switch the displays to connect with members of the community and support local topics of interest.

Another way to connect with the local community through digital signage is to display partnerships with local businesses. This will show customers that your banking location is supportive of local businesses. It will build good feelings about community relations while maintaining brand loyalty amongst your customers.

Digital signage allows for quick communication of messages.

It’s quick and easy to add, remove, or edit messages on digital signage. If an error is spotted, it’s very simple to edit digital signage. On the other hand, traditional signs would need to be re-written or re-printed which can waste a lot of time.

Another advantage of digital signage is that it can be changed from a remote location. This allows for quick, efficient communication between all branches of your financial institution. Instead of making a phone call and waiting for someone to hand-write a new message on a whiteboard or cardboard sign, digital signage saves you the work and allows for convenient, instantaneous communication.

Digital signage can pave the way to the future for your financial institution.

The future of advertising is in digital signage. By choosing digital signage for your financial institution you will be able to connect with customers and employees on a new level. Productivity and customer satisfaction will increase, and profits will follow suit. Investing in digital signage means investing in the future of business. Call us today to learn more about how to take your business to the next level through digital signage. We’re qualified to serve the unique needs of every business and increase profits for your financial institution.

a photo of a female teachar and students in a classroom

7 Smart Uses for Digital Signage in Higher Education

Digital signage is being used in higher education in different ways. The students are constantly looking for rich media to help them interact and university staff and administration have acknowledged it.

The number of higher education institutions using digital signage has increased as it is implemented to serve students and staff in a better and more efficient manner as explained. The following are the seven smart digital signage:

Changing the menu

Restaurants and food kiosks are now using electronic menus, and the practice has been adopted by lunchrooms at different campuses. Since new foods are constantly being developed, it is important to keep people informed of these changes.

Using digital menus makes it easier to inform people of changes in the menu and prices. They can also contain enticing videos to make the students interested in trying the meal. The staff also has an easier time managing the queues and food and the wait time is reduced.

Change of classes

In the past students would get notified of class changes through a sticker on the door. Digital signage solutions ensure students get alerts on their phones saving them the time it would take to get to the campus only to get turned back.
Closed buildings

Accidents happen, and there might be an issue with a building rendering it unusable for a while. Students and staff benefit from digital signage in two ways.

They can be advised using the mobile system and signs.
Students get to know where their class has relocated to and if there are any changes regarding the session.

Wayfinding

Digital signage makes it easier for students and staff to find key areas before they get used to the campus grounds. It is beneficial especially for first-timers who are bound to get lost in the first few days.

Wayfinding is also useful in informing staff and students if there are some campus parts under construction.

Better sense of a community

Digital signage creates a sense of community by encouraging the sharing of information relating to events like birthdays, sports events and others that are done by groups. There are also bios of players in sports events together with their picture. It makes it easier for other students to cheer the players and identify them by name. It creates a better sense of pride in the school.
Emergency alerts

Tragedy strikes at any time but the first few seconds are important in determining how the situation will be handled. Some emergencies might be relating to security that is considered a big concern for the school. In the case of any emergency, there are buttons or levers on different parts of the school that can be used to initiate lockdown protocols.

The use of emergency message signage keeps people aware of the situation and what to do to enforce their safety within the campus. Students who are not yet on campus can be advised not to go to the campus. The police can also get informed on the intruder for them to take the necessary steps.
Improved library circulation

Not many people visit the library. However, with digital signage, attendance has increased, and more people have been utilizing library resources. Students and staff have also been informed of campus events they can attend and staff has been introduced using the technology.

Digital signage has made life easier by improving communication among staff and students and also integrating different parts of the campus.

Digital Signage Content Tips

12 Tips for Dynamic Digital Signage Content

Digital signage is a specialized type of sliver casting where videos are displayed in public for informational or marketing purposes. The market is expected to grow as businesses realize the impact it has. However, you need to have great content for you to get the results you want. Here are tips for great digital signage content.

  • The content should be more than a sales pitch. Instead, it should inform the buyer the solution being provided by the goods and services. You can advertise more using digital signage, but marketers should be careful not to turn it into an animated version of their brochure.
  • Depending on the environment, you can enhance the adverts by integrating them with news and informational programming. The approach can be effective in places customers spend time waiting for a service, for instance, the waiting lobby at a doctor’s place, hotel lobby, and other checkout places.
  • The advertisement can be made more appealing by having a full motion video supporting the text. The use of full motion videos is guaranteed to invoke human emotion compared to using animated objects. Marketers will have the ability to reach out to the buyers’ feelings, and this will have a huge impact since the buyer will pay more attention to the message.
  • Keep the design of the signage simple. The signage should engage the audience and reinforce your brand. Putting too many details will make it look like it is full of clutter and buyers will not pay attention to it.
  • Use content you already have on different platforms. It will make it easier for you to update your signage and makes it easier for content managers to generate new content.
  • Maximize on training opportunities to help learn new ways of optimizing your system. You can maximize on your investment by taking advantage of training opportunities, system updates, and webinars that will increase your knowledge and skill in optimizing the digital signage system.
  • Ensure the content you use is relevant. The content should constantly be updated for the buyer to be interested.
  • The content used should prompt a call to action response from the buyer. The call to action will direct the viewer to respond to your message.
  • Buyers like being recognized. The content should recognize the viewer for responding. The viewer will be encouraged to view and respond to the message since they know they will get something out of it.
  • The content used should be dynamic and change regularly. It should reflect real-time information and have the ability to change without the need of having manual intervention.
  • Even with the call to action, viewers need to see content that is more engaging. If they can interact with the system and have some form of control over the content, they are more likely to pay attention to the message.
  • New information should be added periodically to keep the customers’ attention focused on the message. Content that stays the same for too long does not attract viewers and will not reflect well on the brand.

 

Digital signage continues evolving and is replacing other forms of advertisements. Businesses that want to get ahead should embrace the new technology and use these tips to optimize it. It will prove to be beneficial to the business and will increase their market reach.

Common Mistakes People Make When Buying Digital Signage

A TV set and a digital signage look the same, and people face problems when buying them. Although the two devices are similar in appearance, they are very different, but many people are unaware of the existing differences. When it comes to installing your TV at home, the process is easy and does not require expert knowledge to do it.

Buying digital signage requires you to know the most crucial aspect of the system. The system requires special hardware and software and the right people for the installation. After the installation, you may require the experts to maintain and service the equipment. Success with your digital signage depends on how well you get prepared. The following are some of the mistakes people make when buying digital signage.

Limited budgets

Many people, when buying digital signage, limit their budgets to the purchase price only. They fail to include the cost of upgrades, training, and hardware replacements. It is important to consider all possible requirements and plan for them adequately. Do not fail to consider the need for technical support which will become necessary at some point. It is advisable to have a budget to cover the requirements for 18 – 24 months.

Ignoring expansion

Think about your future requirements and get ready for them. Your system should be flexible to accommodate any adjustments you may have in future. When you start using your system, you will most likely have extra demand for it if successful. You need to consider how to accommodate growth smoothly in the system.

Dependence on one individual to do everything

Some people host their digital signage software on one computer, an arrangement which limits its accessibility by other people. To avoid problems get an option such as web hosting, that allows access by more than one person. It will save you a lot of problems if you have many people accessing the software simultaneously.

Failure to involve users in the purchase process

Involving the intended users of your system before making the purchase is imperative. They will offer their suggestions on the features they would like to have on the system to make their work easier. Involving the users makes you look at the system from different perspectives.

Too much focus on hardware

As much as hardware is important, your focus when purchasing digital signage should be on the software. The users will use the software for their operations; therefore, the hardware should be selected by considering the software.

Failure to conduct network survey

You do not want to have disappointments with your new system. Your clients have faith in your system and will not start looking for weaknesses in it. Before getting started with the system, invite an IT expert to conduct a survey. The survey reveals any defects in the system in good time allowing you a chance to correct them before you start operations.

Digital signage is different from a TV set in terms of usage and installation. You need to get enough information about it to avoid having problems with your digital signage system. It is more expensive than a TV set and requires experts to assist with installation and maintenance. Before buying a system, involve all the users so that you can have the necessary features on board. Missing an important feature may affect your operations later.