Category Archives: Online Marketing

Digital Signage: The New Banking Experience

The use of digital signage is an exciting, innovative marketing technique for the 21st century. In recent years, digital signage has exploded in popularity in the financial industry, as well as across many other industries. Digital signage is a great choice for modern financial institutions and lets your customers know you’re ready to embrace the future.

What is digital signage?

Instead of relying on outdated techniques such as writing on a white board or hanging cardboard signs, companies are turning to the modern approach of digital signage. Digital signage utilizes technology such as LCD or LED monitors to convey your company’s message to customers. Financial institutions are using digital signage in many ways, such as displaying ever-changing interest rates or advertising different types of loans.

Monitors for digital signage come in many shapes and sizes. Displays can be only inches wide and imbedded into an ATM machine, or the size of the entire wall of a room. With all these excellent options, it’s clear that digital signage is the future of advertising in banking.

Digital signage can increase deposits.

Banking customers have a lot more options today than they did in the past. The internet allows consumers to find a bank that suits their unique needs. It also allows customers to cash checks and manage accounts without visiting a physical branch. There are fewer reasons than ever for customers to visit a physical branch of your financial institution, so when they make an appearance you want to leave a lasting impression with digital signage.

In banking, one of the main goals is to encourage customers to make deposits. Ideally your customers will choose your financial institution for their direct deposits for work, and they’ll also choose to cash personal checks there as well. Digital signage can encourage customers to deposit money into your bank and make them aware of all the benefits your institution has to offer.

When consumers are looking for the best interest rates on a checking or savings account, they’re going to be influenced by digital signage. Digital signage can be used to display your best interest rates, as well as the benefits customers will gain from making a deposit to your bank. This can increase the future rate of deposits and ensure that customers will want to come back.

Digital signage can increase sales of financial products.

By displaying all the financial products your financial institution has to offer on digital signage, sales will greatly increase over time. Customers will be exposed to ever-changing information that will make them aware of all the enticing financial products offered by your bank.

Customers will be able to look at their options in new and exciting ways. Instead of reading boring text about a mortgage, they’ll see a young couple walking into their first house for the first time. Digital signage allows consumers to receive positive reinforcement from stimulating images as well as through text. It’s a much different approach than the text-based advertising of the past.

Many consumers will respond differently to a stimulating image than they would to a dull frame of text. Digital signage gives your financial institution the opportunity to reach consumers in ways that were not possible in previous years.

Digital signage can reduce staffing needs for your financial institution.

Traditional bank tellers used to be a cornerstone of any financial institution. However, the future of banking lies in digital transactions. Digital signage with touch screen features can be used by your institution to take the place of a traditional teller. This can reduce the number of people you need to hire for teller positions, and allow currently employed tellers to focus on other tasks when they otherwise would have been assisting a customer.

Furthermore, since interest rates in banking can change by the day, it can be a tedious job for employees to constantly keep the rates updated for customers to view. Digital signage eliminates the need to send an employee to adjust a whiteboard or traditional sign every single day with new interest rates. It’s much easier to update rates on digital signage, and it also prevents errors that can occur when an employee writes the wrong number or forgets to update the daily changes.

Digital signage can lower training costs.

Digital signage is an excellent way to convey messages to employees. It can be used to communicate messages from corporate to employees who would otherwise not have contact with them. Because of limited access to company email, many employees have no way to receive messages from corporate and are not aware of important company news and events. Digital signage at your financial institution in view of the employees can solve these issues and prevent the need to retrain employees or constantly remind them of company policy or philosophy. This can save your company a lot of money in the long run because of increased productivity.

Digital signage allows your employees to receive training without sending someone from corporate to each separate branch. Since the policies of banking are always changing, many companies find themselves sending people across long distances to train employees at satellite branches. Digital signage allows your company to conduct training in a digital space with no need to pay expensive travel costs or send anyone out of the corporate office. This can end up saving your company a substantial amount of money over the course of the year.

Digital signage can increase customer satisfaction.

Most people have a difficult time connecting with impersonal messages on traditional signs. For example, a whiteboard displaying interest rates may come across as cold and empty. Thankfully, digital signage offers a dramatically increased opportunity to connect with customers and advertise a product.

Digital signage allows financial institutions to form an emotional connection with their customers. People like them can be used in ads which makes the message a lot easier to relate to. It’s much easier for a customer to feel a connection with a couple their own age buying their first house and smiling rather than a cold, emotionally distant sign with mortgage rates on it. Customers will feel more confident about their financial decisions, and in turn they’ll have increased satisfaction. It also may be easier for them to select the product that is best for them.

Digital signage can also be used to convey important messages to customers. For example, it can be used to let banking customers know how much longer they have to wait for a service. If they’re waiting in line for a teller or waiting to talk to a consultant about a loan, they may get impatient. If customers have no idea how much longer they have to wait they can get very frustrated. However, digital signage can eliminate the uncertainty and let customers know exactly how much longer they have to wait. This will lead to increased satisfaction, and make customers feel more confident about choosing your financial institution.

Using digital signage can lead to strengthened brand loyalty in customers.

Digital signage provides a great opportunity to connect with customers and build a sense of brand loyalty. It allows your financial institution to feel less like a distant corporate entity and more like a local bank. Your banking location can display topics of local interest on digital signage. You’ll be able to regularly switch the displays to connect with members of the community and support local topics of interest.

Another way to connect with the local community through digital signage is to display partnerships with local businesses. This will show customers that your banking location is supportive of local businesses. It will build good feelings about community relations while maintaining brand loyalty amongst your customers.

Digital signage allows for quick communication of messages.

It’s quick and easy to add, remove, or edit messages on digital signage. If an error is spotted, it’s very simple to edit digital signage. On the other hand, traditional signs would need to be re-written or re-printed which can waste a lot of time.

Another advantage of digital signage is that it can be changed from a remote location. This allows for quick, efficient communication between all branches of your financial institution. Instead of making a phone call and waiting for someone to hand-write a new message on a whiteboard or cardboard sign, digital signage saves you the work and allows for convenient, instantaneous communication.

Digital signage can pave the way to the future for your financial institution.

The future of advertising is in digital signage. By choosing digital signage for your financial institution you will be able to connect with customers and employees on a new level. Productivity and customer satisfaction will increase, and profits will follow suit. Investing in digital signage means investing in the future of business. Call us today to learn more about how to take your business to the next level through digital signage. We’re qualified to serve the unique needs of every business and increase profits for your financial institution.

Defend your company brand

Defend Your Company Brand

Company branding is crafting an image or identity of a product, company, service or a person in the public’s eye such that when the name is mentioned it brings out a particular emotion or feeling

Most online marketing firms’ stabs are neither competent nor effective. That is because they do not have a tactical basis on which to find a footing. Expressly, their promotion and other marketplace communications do not conform to a reliable brand approach–a strategy that will elucidate the “only thing” that makes their proffering different or better or more pertinent than the competition.

To be a more effectual online marketing business, you require first discover your brand, and then determine the perfect way in which clients and prospects perceive your organization.

The Importance of Brand Consistency

Brand consistency ensures that both your messaging and image branding are evidently and continuously applied to all the communication channels. Also that it is logical, sturdy, dependable branding buttresses your identity and impels positive response and trust.

Constant use of your brand colors, logo, and key messaging across all the communication channels is imperative and will aid to strengthen your brand distinctiveness. However, it does not mean that each of your communications have to look similar, far from it, but it does indicate that you must endeavor for visual consistency. Ensure that you adhere to a number of standards, for example, your visual style, color palette, the spacing of your log, and font and size.

Take into consideration your brand is not for everybody. It is anticipated to be effectual with only a particular section of the marketplace. This is the group who value what your business does, produces, delivers, and so forth. These individuals will sit up and focus on of companies that value constancy. They mind about the assurances your brand presents to them. They make purchasing decisions on a daily basis based on their insights of brand superiority. For these grounds and more, it is unproblematic to compare the impact of brand consistency.

So, defend your company brand. Put in motion a formation for keeping it consistent and sharp. Value what it symbolizes for your business. Technically speaking company branding image is essentially the manner in which a company presents its face to the globe. Have various (although similar and consistent) online marketing versions of your brand image so that you can maximize the impact of your brand.

25 Must Haves for Your Website

25 Things Your Website Must Have

While many businesses are being conducted online, about half of small firms do not have websites. Failing to have your business available online limits growth prospects. Many consumers today use online resources for their shopping. It is important to consider website development for your business so as to tap in the potential available online.

Developing a website is crucial for any business today, but some business owners ignore it because they do not understand what to do. Website development need not be costly or intimidating. A website needs to have a particular goal to achieve, and the following are some of the basic things necessary for any website. The requirements can be grouped into five main categories.

Contact information

Phone number – The phone number is necessary for your customers to reach you yet more than a quarter of websites do not have a phone number. The phone number should be placed where it is easily visible.

Email address – Avoid using free emails. People visiting your site will attach more credibility to an email address with the web address of your business.

Hours of operation – Let prospective customers know when you are open for business. The time for this can be indicated at the top or bottom of the page with clear visibility.

Location – Provide directions to your shop so people can physically find it with ease.

Map – Include details of your location and a map for guidance. Both physical and mailing addresses should be included.

Adding the map – The process of adding a map is easy using Google maps.

Shop front photo – A photo of your shop front will confirm the existence of the business.

Social media link – It is important for your business to have a presence on social media as this is what many customer prospects expect. The URL used on social media should not differ from your business name.

Contact form – Ensure a contact form with enough details about the customers’ quest so that you can respond to it.

Company information

‘About us’ page – This page tells your customers about your business and what you can do for them. A brief history of the business capturing the main milestones.

Owner and key personnel – This helps in creating trust among customers if they decide to do business with you.

Links to professional organizations you work with – If your business is a member of any professional bodies, provide links to their sites as it helps improve your credibility.

Photos of your work – Post a few photos showing what you do.

A page dedicated to your products or services – This page informs customers of what you do in more details.

Links to affiliate ventures – If you are affiliated with any businesses provide the links to their websites.

Marketing essentials

Design a Logo – A logo is crucial for your business as it will act as the mark of identity for your customers.

Customer testimonials – Let any good reviews about your business be available on your websites. Negative comments might help especially if you responded to the issue of concern to the satisfaction of the aggrieved customer.

Call to action – The main aim of creating responsive websites is to make sales. Therefore, do not let the opportunity to ask the visitors to buy your goods or services pass.

Offer incentives – Consumers may require some promotion for them to take action. Responsive websites offer incentives for the customer to call or visit you and place an order.

Email sign-up form – Create an email sign up form to use in your email marketing strategy. This is one of the methods commonly used by small businesses. Any website developer can easily include the form on your site.

Basic SEO

Every page of your site to have unique title tags – These tags provide a hint of the information contained on your web pages.

Meta Description – This is a further description of your web pages intended to prompt people to go ahead and visit web pages.

Professional website

An easy to remember web address – If it is hard to get a web address with your business name, you can settle for something close. Ensure the hosting of your website is done in a manner that will reduce problems.

Fast loading pages – Many Internet users are not too patient and will move on to other sites if your website takes too long to load. Therefore, you should make sure your pages load very fast.

Design it for use on mobile devices – Most people access the Internet on their mobile devices. It is crucial to make your website mobile device friendly.

This list is not exhaustive and can go on and on, but these are the basic steps to get you on the way to making your responsive website to attract customers.

SEO Costs

How Much Should You Spend on SEO Services?

Have you thought about hiring an SEO expert to take care of writing for your company? Maybe you aren’t so well versed in SEO or even in blog writing in general or maybe you just don’t want to spend the time that it takes to come up with ideas and write them out. But if you’re not interested in doing things yourself, you’re going to have to pay someone else to do it for you, and figuring out just what you should be paying is difficult. You know you’re going to get what you pay for, but at the same time, you don’t want to spend a fortune …

A Monthly Retainer – $750 – $5,000

If you’re looking to hire just one writer that will create all of your content each month then you may want to consider putting someone on a retainer. This means that you’ll pay them a flat rate each month and they’ll create a set amount of content each month. You’re going to have even more time for other things you need to do because the writer you hire knows what needs to be done and takes care of it. You don’t need to assign projects or come up with anything yourself each month. It’s all going to be done automatically.

This type of service can be a little costly however, depending on the quality of the writer you hire, the size of your business (what you can afford) and of course how much you expect them to do for that price. Most writers on a monthly retainer will be higher quality and will provide you with excess features like analytics and reports as well as the articles.

Contracted Services – Variable and Negotiable

These types of services could include writing SEO articles, but they could also include an audit of your current position when it comes to SEO and report creation about your strengths and weaknesses. These types of services are offered by just about any SEO company or writer and you’ll be able to find out more about what you should be doing and what you are doing that’s already helping you out. If you’re not sure about what your site looks like regarding SEO, this is where you want to start.

These services, because they are varied, also have varied prices. You’ll have to work with a professional company to find out more about what is offered and how much you’ll spend for it. This is also going to depend on your business size, the service offered and the quality you’re going for.

Single Project Writing – Variable and Negotiable

If you aren’t sure about hiring a service just yet or you aren’t positive that a specific writer is going to be a good fit you cna opt for single projects. In this model you’ll hire a writer to create one or just a small number of articles that are going to give you a better understanding of their writing style, their overall quality, and their capability when it comes to working with your team. You could also hire them for an individual report or analysis or any other SEO related project one at a time.

For this type of project you’re going to spend different amounts based on the specific project and definitely based on who you hire and what you expect from them regarding the quality. You’ll want to pay attention to qualifications and to what you get to make sure you’ll have the services you need.

Hourly Consulting – $100 – $300 per hour

With these projects you’re going to have someone working directly with you to develop a plan for your SEO optimization. You’ll discuss with them what you’re looking for and what you’re hoping to achieve and they’ll make sure you understand how to get there. It’s going to cost you more, but you’re definitely going to get more specialized information and more specifically geared towards your company as well.